TikTok is unlike any other social media platform. The content is different. How people use it is different. But the biggest difference is in how users discover new content. TikTok’s algorithm is praised for how accurately it can tailor its famous “For You” page for each person.
Because TikTok’s algorithm is so good at showing people videos they want to see, most users will spend a majority of their time scrolling through the “For You” page. That means, as a creator, you need to do everything possible to show up on that page. And a major factor that will help you with that is the time of day you post.
So, what is the best time to post on TikTok? Well, that answer is not so easy. But don’t worry. If you keep reading, you’ll get a breakdown of when and how often you should be posting on TikTok.
TikTok’s algorithm chooses which videos to post on the “For You” page based on engagement and repeat views. So, if your videos aren’t getting that interaction, they’re likely not going to be shared with as many people. That’s where posting times can make all the difference. Posting a video when people are watching videos gives your content a better chance at expanding its reach.
Starting off with just one video a day is great. It gives you a chance to practice and perfect your content style. But it also keeps you top of mind with your followers. However, the sweet spot for posts is anywhere from one to three times a day. The more content you post, the more likely it is to reach a broader range of people.
As with most things in life, it is possible to have too much of a good thing. On TikTok, that’s your content. If you post too often within a certain window of time — for example, within one hour or one day — you run the risk of different people engaging with different videos. But if you posted fewer videos, more people are likely to engage with it, giving it better numbers.
Again, TikTok isn’t like Facebook or Instagram. It’s not an app you can mindlessly scroll through without paying complete attention. You have to actively watch and listen to use TikTok. That makes it a more personal experience. So, as personal schedules vary, the best times to post on TikTok also vary based on the day of the week.
Here’s a quick overview of the best times to post on TikTok, broken down by day of the week. All times are listed in Eastern Daylight Time (EDT), so you might need to do some calculations based on where you are located.
Monday: 6 a.m., 10 a.m., 10 p.m.
Tuesday: 2 a.m., 4 a.m., 9 a.m.
Wednesday: 7 a.m., 8 a.m., 11 p.m.
Thursday: 9 a.m., 12 p.m., 7 p.m.
Friday: 5 a.m., 1 p.m., 3 p.m.
Saturday: 11 a.m., 7 p.m., 8 p.m.
Sunday: 7 a.m., 8 a.m., 4 p.m.
It’s been shown that posting on Saturday doesn’t generate the same amount of performance or engagement as the other days. That’s because, for most people, Saturday is a day off from work or school. While you may think this implies plenty of time to spend sitting on the couch watching TikTok videos, most of us have other things we’d prefer to be doing on a Saturday. And if you’re trying to use TikTok for your business, you, too, will be better off not posting to your work account on Saturdays.
For every good rule, there’s an exception. When it comes to your TikTok, remember that it’s unique to you. And it’s very likely that your audience and followers won’t engage strictly during the times listed above. Thankfully, there are a few tips for you to utilize to figure out what times are best for your fans.
If you have a TikTok Pro account, you’re able to get analytics on your fans, including seeing where they live. This allows you to better anticipate when they might interact with your content. To turn your account into a Pro account, just follow these simple steps:
Obviously, knowing when your audience is awake can shape your post calendar. Looking at your audience statistics allows you to figure out the time you should adjust your content for.
This is always a big one on social media. Find inspiration in what your competitors are doing and put your own spin on it. Another lesson you can learn from competitors is when they’re not posting. Not adding to the clutter or noise might help get your message heard and/or seen by more people.
Still not sure when you should be posting? Experiment to find out! Keep track of when and what you’re posting on TikTok and then see what performs best.
Yes, TikTok is still considered social media, but it’s totally different from the likes of Instagram or Twitter. For one thing, it’s much more personal. Plus, using TikTok requires more focus and attention to scroll through it. Hopefully, the times mentioned in this article are helpful for you. But if you’re not getting the engagement you were hoping for, don’t be afraid to mix things up and experiment. You know your followers best, so you’ll learn how to adjust your content to get the highest engagement and the most views.
Yes, TikTok is still considered social media, but it’s totally different from the likes of Instagram or Twitter. For one thing, it’s much more personal. Plus, using TikTok requires more focus and attention to scroll through it. Hopefully, the times mentioned in this article are helpful for you. But if you’re not getting the engagement you were hoping for, don’t be afraid to mix things up and experiment. You know your followers best, so you’ll learn how to adjust your content to get the highest engagement and the most views.